Contemporary Jewellery
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Beauty
Named after Paradises in Greek, the brandname has a connotation of hanging garden, paradise or heaven – an enchanting place of colours, beauty, hopes, dreams and inspirations. They aspire to introduce the underlying beauty of the undervalued gemstones to a wider audience through their creations.
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Approach
Their belief is to balance the style of the traditional jewellery market and the youthful fast fashion market.
The Brand
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Utopia
For centuries, humans have dreamed of perfect worlds free from conflict, hunger, and unhappiness. Sir Thomas More's 1516 work, 'Utopia', coined the term 'no place', but the word 'eu-topos' means a good place.
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Silhouette
The question remains: can a perfect world ever be realized? Their collection aims to create an ideal state characterized by geometric lines, abstract silhouettes, and a rainbow of emotions and colors.
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Gemstones
Sapphire, the second hardest mineral on earth, is found in various colors, with most natural sapphire being pale and light. Only a small percentage of natural sapphire exhibits vivid and intense colors without treatment or enhancement.